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Weekend
by Design By Clive Shearer |
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March 14, 2001
Does branding work in the A/E world?
By CLIVE SHEARER
Management by Design
Management by Design
Consultants, public relations experts and graphic identity specialists have been suggesting branding as a means to get ahead of the pack. Could this be the answer to your marketing prayers?
Before we can examine this question, let us focus on a definition. Branding is the deliberate process of planning, developing and promoting a brand image.
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