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July 8, 2022

Imperative

Seattle-based Imperative, an enterprise peer coaching platform, announced that Steve O'Brian has joined the company as chief executive officer. Previously, the company announced the addition of J.R. Jesson as its chief technology officer. O'Brian is a B2B SaaS startup veteran with multiple successful exits and over 20 years of executive experience. Most recently he served as the chief operations officer at Shiftboard. Prior to that, O'Brian served as the vice president of marketing and customer success at Chronus, a leader in mentoring and talent development. Imperative, powered by AI technology, was founded in 2020 by Aaron Hurst.




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